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Privacy Policy

Last Updated: September 2026

At LensCrafted (“we,” “us,” or “our”), accessible via getlenscrafted.com, we are committed to respecting and protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, submit inquiries, book a photography session, make payments, or access your online client galleries.

Please read this Privacy Policy carefully. By using our website or booking our services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect several types of information from and about users of our website and services, including:

Personal Identification Information

When you fill out a contact form, request a quote, or schedule a paid session, we may collect personal details including:

  • Full name

  • Email address

  • Phone number

  • Billing address

  • Event/session location and event details

Payment and Booking Data

Because our website processes paid bookings, financial transactions are completed securely through third-party payment processors (such as Stripe, PayPal or Square).

  • We do not collect, store, or process full credit card numbers or banking credentials directly on our servers.

  • All payment transactions are encrypted and processed by PCI-DSS compliant third-party gateways. We receive transaction details (such as payment confirmation, date, amount paid, and billing name) to manage your booking records.

Text Messaging (SMS) Data

If you opt-in to receive text communications (such as appointment reminders or session updates), we collect your phone number and record your explicit consent.

Automatically Collected Technical Data

When you navigate getlenscrafted.com, we may collect information automatically through cookies, log files, and analytics tools, including:

  • IP address

  • Browser type and operating system

  • Pages viewed, time spent, and referring URL

2. How We Use Your Information

We use the information we collect for legitimate business purposes, including:

  • Service Delivery: Processing your paid booking, finalizing event dates, coordinating shoot details, and delivering online photo galleries.

  • Customer Communication: Responding to inquiries, sending booking confirmations, invoicing, and providing administrative support.

  • Appointment Reminders (SMS): Sending operational, non-marketing text reminders about upcoming photo sessions.

  • Website Improvement: Analyzing website performance, user navigation, and functionality to improve the user experience.

  • Legal Compliance: Fulfilling legal, tax, accounting, and contractual obligations.

3. Client Galleries & Photograph Privacy

As a photography business, protecting the privacy of your images is essential:

  • Private Online Galleries: Client galleries are delivered via secure, password-protected third-party hosting platforms. You control who has access to your password or download pin.

  • Portfolio & Marketing Usage: As standard practice in the photography industry, selected client images may be featured in our portfolio, website, or marketing materials to display our work. If you require a completely private session (e.g., for boudoir or high-profile events) with no public disclosure, a Non-Disclosure Agreement (NDA) or privacy waiver can be requested prior to your session.

  • Boudoir Imagery: Boudoir galleries are held with strict confidentiality and will never be shared publicly without explicit written permission.

4. Text Messaging (SMS) Policy

If you consent to receiving text messages from LensCrafted regarding appointment reminders or session scheduling:

  • Mobile phone numbers collected for SMS consent are strictly used for non-marketing communication related to your booking.

  • Message frequency varies depending on your session status.

  • Message and data rates may apply.

  • You may opt out of text communications at any time by replying STOP to any message. For assistance, reply HELP.

  • No mobile information will be shared with third parties/affiliates for marketing or promotional purposes.

5. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties. We share data only with trusted service providers necessary to operate our business, including:

  • Payment Processors: To securely authorize and complete booking deposits and invoices.

  • Client Gallery & Scheduling Software: Third-party platforms used to manage booking calendars, send contracts, and deliver digital image files.

  • Website Analytics: Analytical partners (such as Google Analytics) that assist us in understanding website traffic.

  • Legal Requirements: If required by law, subpoena, or government order, we may disclose personal information to comply with legal obligations or protect our safety, rights, and property.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance user experience:

  • Essential Cookies: Necessary for website operation, secure checkout, and form submissions.

  • Analytics Cookies: Help us measure traffic patterns and user behavior to refine our site.

You can set your web browser to refuse all or some cookies. However, disabling cookies may impair certain interactive features or checkout capabilities on our site.

7. Data Security & Retention

We implement appropriate technical and organizational measures to safeguard your personal information against unauthorized access, loss, or alteration.

  • We retain your contact details and transaction records for as long as necessary to fulfill the services requested, satisfy legal and accounting requirements, and preserve project archives.

  • While we strive to protect your data, no method of transmission over the internet or electronic storage is 100% secure. You provide personal data at your own risk.

8. Your Rights

Depending on your location (including New England states and New York), you may have rights regarding your personal data, including:

  • Access: The right to request copies of the personal data we hold about you.

  • Correction: The right to request that we correct inaccurate or incomplete information.

  • Deletion: The right to request the deletion of your personal data, subject to legal or contractual retention obligations (such as tax records or active image licenses).

  • Opt-Out: The right to unsubscribe from any non-essential marketing communications or SMS notifications.

To exercise any of these rights, please contact us using the information below.

9. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this page periodically to stay informed about how we protect your information.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to us:

  • Business Name: LensCrafted

  • Website: getlenscrafted.com

  • Service Areas: New England & New York City

  • Contact Page: getlenscrafted.com/contact